Filestory is a web app for creatives that provides the tools to easily save and organize documents while working, individually and in teams.
We were asked to design a visual concept for a brand launch campaign across social, web and print material, primarily to communicate that they were new, useful and made by creatives for creatives.
After several meetings in which the client keep repeating the word “Creativity”, we thought that the best way to design something around that concept, will be by inviting our inner child to the workspace and really create around the playground. Clay, colourful wood sticks, crayons, geometric toys, party hats, confetti, among others, were use to design the right message with a sense of playfulness, celebration and excitement, inviting all designers to use the app and colaborate each other in a well organized workspace provided by this friendly tool.
Bold bright colours were added to their blueish palette and handmade paper figures as well as plastic figurines, complete the graphic system, to use them as stock in diverse stages.