Purpo is an environmentally conscious brand that creates fashion items out of recycled and repurposed materials.

It is targeted at people who are passionate about environmental issues and lets them actively wear their purpose.

A percentage of sales are contributed towards donating Repurpose schoolbags and the Rethaka Foundation.

After the launch of the Repurpose brand, we needed to develop an identity for the Purpo brand that had the same look and feel as Repurpose but used the colour palette of the mother brand, Rethaka.

 

Here is what we came up with.