Robina Salazar's profile

MARIEN: Heima meets Youth Fashion Ad Campaign

"Marien" is a brand that offers comfortable, versatile and confident casual wear. It advocates a lifestyle that promotes to be unique and original to stand out. It is a way for expressing emotion through fashion. It also aims to introduce newer designs that are appealing to markets fashion to express themselves freely that suits their lifestyle.
 
Heima Home and Lifestyle was chosen to be the first collection of the brand Marien because it perfectly fits the personalities and uniqueness of the market’s preferences. 
The Logo
 
The logo is basically composed of the brand name, “MARIEN”. The symbol used in the logo is the initial of the brand name Marien (M). A “well-rounded personality, which means their outlook in their life is well-balanced, a good communicator, open-minded, interested in a lot of activities but not obsessed with anything and self aware but not neurotic.
 
A logo serves as a solid foundation for the brand as it is the most easily recognized element of it. It’s a mark or symbol of the brand identity. Marien logo is thoroughly well designed to suit the brand and its products
Teaser Ad 1
Teaser Ad 2
Introductory Ad
Sustaining Ad 1
Sustaining Ad 2
Sustaining Ad 3
Promotional Ad
Seasonal Ad
Designer: Robina Salazar
Photographer: Grace De Luna
HMUA: Jelly Eugenio
Models:
-Franchesca Diaz Floirendo
-Kristel Lim
-Ria Arcillo
 
Shoot Venue at: Heima Brixton in Kapitolyo (Unit 103 Three Brixton Bldg. 3 Brixton St., Brgy. Kapitolyo, Pasig City, 1603 Philippines)
 
MARIEN: Heima meets Youth Fashion Ad Campaign
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MARIEN: Heima meets Youth Fashion Ad Campaign

(FOR THESIS PURPOSES ONLY) "Marien" is a brand that offers ready-to-wear comfortable, versatile and confident casual wear that has a seemingly q Read More

Published: