MOCSA Awareness Poster
CLIENT | MOCSA (Metropolitan Organization to Counter Sexual Assault)
GOAL | Create an awareness follow-up piece to the direct mail campaign.
DESIGN INTENT | Emphasize that no matter how you look at it, this is not a pretty subject.
Working with a local vendor, I repurposed vector design elements from the direct mail pieces to create acrylic typography. To bring softness to the lettering, the photographer and I created multiple flower arrangements to frame the poster until we found the right one. In the end, I couldn't be more pleased with the juxtaposition and attention this poster demands for such an underdiscussed topic.
