Belmar Media

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Advertising agency in Oradea, Romania, their aim is to promote medicine and therapeutic aids all over the country by placing posters, leaflets and LCD TV-s in the waiting rooms of hospitals.

For more info on the company, click here

Logo

My first task was to create a logo. "Simple yet bold" were the key aspects to be taken into consideration. My solution was creating a letter to be used both as the B and the M and composing the logo below.

Posters

The second task was to create posters to be used all over the country. The goal was to create ambient posters, which would decorate the plain walls of the waiting rooms of hospitals yet also advertise the company.

The posters are A1 in size.

Posters aimed at children

Because hospitals are not only visited by adults, children's hospitals and children's wards of regular hospitals were fitted with posters aimed for a younger audience.

Booklet & Folder

They also needed a presentation booklet along with a folder. They wanted something fairly simple, yet very elegant. The folder is sent out to hospitals around the country and to pharmaceutical companies around the world.

My approach was classic B&W with a touch of shine. We had them foil stamped on the in- and outside of the folder; the foil stamp reads: CONSULTANTA, DESIGN, PUBLICITATE, BRANDING, SUCCES. We also had the logo embossed as to give the folder a very sleek feel.

The booklet contains information about the company, their methods and the locations where they are already advertising. I was given an Excell spreadsheet and had to organize the dry info into something more visual.

The Folder

The Booklet

Belmar Media

Published: January 6th 2012

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Belmar Media

Owner

Belmar Media

Client work for a media agency.

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