Worksafe Victoria ‘Thumb’.

This piece was mailed to a selected database of employers, to highlight the terrifying consequences of workplace incidents. With workers aged 15-24 at the highest risk of work-related incidents, we wanted to communicate that the best way to stay safe is to speak up about work safety. This thumb shaped USB stick contained testimonial emails from family and friends of injured young workers and was also distributed as an on-field direct marketing drive at The National Careers and Employment Expo. A total of 3,000 units were delivered to market, dramatically increasing sign-ups to the website and WorkSafe Victoria’s valuation tests.