Category: Market Research and Consumer Insight
Project tasks: Visual Identity
Genuine Market Research is a privately held company based in Nottingham, United Kingdom. Main areas of expertise are: Customer insight, Segmentation, Market research, Surveying, Questionnaire design, Questionnaire optimisation, Data science, Data mining, Latent topic analysis, Text mining, Latent class analysis, SEM, Developing psychometric measurements, Sample engineering. Their team is made of awarded scientists and consultants and they currently operate in 13 countries and have more than 86k consumers surveyed.
We were commisioned to create visual identity. We opted for the acronym as an icon which developed into brand device that could be used without typography in some material as an independent element, in repetition or a single one. Complete logo consist of the icon and the typography with complete name of the company. Black&White version was chosen by the client as a first choice, but the color version can be used when siutable.
AD: Goran Pandža
D: Irena Gajić
Organization: Filip Marić