TV,Outdoor & Print Campaign for the Magic Planet entertainment & game centre, the illustrations were designed & created using the theme of the games & live action experience the centre has to offer.  The illustration animation were projected onto my set for me to film it in real time, I wanted to capture the projector grains & element bending & wrapping on my subjects.
Agency: FP7 Dubai
Production: MintMena
Director/Photographer: Nader Bilgrami
DOP: Mik Allen
Creative Direction: Mohanad Shuraideh​​​​​​​
Art Direction & Set Design: Saleem Manzil & Saher Khalil
Retouching: Anil Palyekar 

My first step was to recci the games & document the key details & design elements I would require in order for my team to create the illustrations that will be used as projections, each illustration has key visual references from the actual games that Magic Planet has to offer but keeping the look totally original & a one off art piece. The style I was looking at creating them was with the DC early 90's colour & form.
 
Here is the WIP progress for the "ZOMBIE" shot, these are final B&W sketches before final coloring.
Final coloring & detailing for "ZOMBIE" Illustration.
The Final "ZOMBIE" campaign image shot, I wanted to keep it realistic & grainy, this meant loosing out on the crisp detailing of the illustration. 
Final B&W illustration sketches for the "HERO vs ROBOT" illustration.
Final colouring & detailing for the "HERO vs ROBOT" illustration.
The Final "HERO vs ROBOT" campaign image shot, I wanted to keep it realistic & grainy, this meant loosing out on the crisp detailing of the illustration. 
Initial B&W illustration sketches for the  "MIXED GAMES" illustration.
Final colouring & detailing for the "MIXED GAMES" illustration.
The Final "MIXED GAMES" campaign image shot, I wanted to keep it realistic & grainy, this meant loosing out on the crisp detailing of the illustration.
30 second version with the music for Television, Arabic version with a mix of all three films.
 
Magic Planet
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Magic Planet

TV,Outdoor & Print Campaign for the Magic Planet entertainment & game centre, the illustrations were designed & created using the theme of the Read More
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Creative Fields