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a prominent telecom retailer in Kuwait, Hala Telecom was born to increase the product presence of the county’s third telecommunications company, … Read More
a prominent telecom retailer in Kuwait, Hala Telecom was born to increase the product presence of the county’s third telecommunications company, viva. Wujoud was tasked with creating an identity that had youth and energy at it’s core, whilst still retaining an acknowledgement of local sensibilities and culture. Our cross-cultural team jumped in, and researched Kuwaiti symbolism and culture in order to establish a premise for strategic and creative execution. Representing happiness, freedom, friendship and fulfillment, a bird silhouetted in flight was selected as the creative cornerstone of the branding initiative. The colour palette subtly recognized its parent brand, and simultaneously embodied an energetic essence. Wujoud spearheaded the implementation of Hala's new energetic identity on a variety of collateral including pop designs, radio advertising, press advertising, promotional material, and packaging with great success. Read Less
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Hala Telecommunication is an independent and distinct sub-brand of VIVA, which is the most advanced mobile telecommunications service in Kuwait. Hala was born to connect emotionally with the culture and traditions of the country, and to evolve trends in the market appealing to the younger target audience.
The bird and the globe symbol, reinforce the strategy with a distinct and easy recognisable icon. The silhouette of a bird flying, was chosen to represent happiness, communication, global, freedom, friendship, and welcome. 
The brand’s colour palette and design styles were inspired by the need to maintain visual links with the associated brand Viva.
 
• Advertising • Art Direction • Branding/Identity • Interior Design •  Livery • Packaging • Promotional  • Stand Design • Stationary • Typography  •  Uniforms