On April 28, Matías Lammens and Marcelo Tinelli fulfilled 1,000 days of work as managers of San Lorenzo. At this time, they could change the reality of an economically and sportingly broken club, achieving things that have never been reached before.

 

How could we take advantage of this special event to continue attracting new club members and encourage people to buy square meters to fulfill the dream of returning to Boedo?

 

We launched a campaign on Facebook, Twitter and Instagram with the participation of famous players and fans.

 

We started two days earlier, using the hashtag #1000Días as a teaser and posting messages with a political tone to generate expectation and highlight the concept in the middle of the election campaign was unfolding in parallel.

Then, under the concept #1000DíasDeOtroSanLorenzo, we spread the main achievements of the management on the following days, ending with an activation in the stadium before the match against Velez, delivering thousands of postcards to the fans, summarizing all the achievements of the management.

The campaign exceeded all expectations, achieving a major impact on the most important media in the country.

Furthermore, it reached more than 4,540 mentions of nearly 2,700 unique users, reaching 16.5 million people and generating more than 27 million total impressions.

 

And that's not all; we also were Trending Topic twice in the same week!

So, without spending a penny, we created an unprecedented impact for the club, exponentially increasing the number of members and the square meters that were acquired.