When David Hurley, founder of Mautic approached us, we didn’t know that Mautic would be one of the best Start Up projects of 2015.
At that time, David was the lead developer of the famous Joomla! CMS but as soon as he embarked on his new adventure, he left the Joomla team to fully dedicate his energy and talent to building the Mautic community and services. Dynamic, fully committed and born to be a leader, David followed the design of the new Mautic logotype from the first sketches up to the final result.
The new signature couldn't have been a better fit! The brand mark encompasses all of the software’s characteristic features at a glance. Planning and tracking marketing campaigns: the capital M has been turned into a clock and stands for Mautic and for marketing, Data gathering and reports: the zig-zag shape of the M is reminiscent of the graphics used for collecting data and feedback that helps customers evaluate the success of a campaign.
David confessed to us his abhorrence of any shade of blue ( given that all technological marketing companies seem to choose blue to appear trustworthy and reliable). We agreed that if Mautic was going to change the world of marketing automation, we should be bold enough to embrace counter-intuitive colours. So we chose a deep and vibrant purple and a warm yellow to brighten it up providing contrast and balance.
What else? It has a large community of followers that can help you learn to use it, and once you do, you can contribute too.