Awarded Gold in the Globe Link Young Lions Competition 2014, the challenge was to create a TV ad within 48-hours to promote the David Suzuki 30x30 Nature Challenge.

 

David Suzuki's 30x30 Nature Challenge encourages Canadians to spend 30 minutes per day in nature for 30 days in a row and see what one observes about oneself.

 

Whether it's air freshener or décor or air fresheners, many people consciously or subconsciously infuse a little bit of nature in our daily lives. The idea was to bring these subtle decisions we make in our lives to the forefront and emphasize how we know what is good for us and what we are missing from our busy urban lifestyle.

 

Website: 2014 Young Lions Winners

 

Credits: Justin Luu and I partnered as a team in creating this competition submission.