This was an opportunity to re-design the seller portal for one a leading eCommerce marketplace player. The portal was used by the sellers to list their products, manage day-to-day orders, track payments against the shipped orders and find opportunities for business growth. The application was design to be responsive, for which we followed the mobile first approach.
PROCESS SUMMARY:
UX WAR ZONE:
Panamroma view of the UX Warzone. This depicts the entire journey of the engagement.
MIND MAP OF AS-IS SYSTEM:
Screening the participants for user studies.
PREPARING FOR USER STUDIES:
USER STUDIES: ~ 10 PARTICIPANTS
On the field while conducting user studies.
A user study session with one of the sellers.
DATA SYNTHESIS:
Affinity diagramming activity during data synthesis.
PERSONAS:
ECOSYSTEM DIAGRAMS:
Ecosystem diagram around one of the persona.
CUSTOMER JOURNEY MAP:
Customer Journey Map to help understand pitfalls from Service Design perspective.
INFORMATION ARCHITECTURE:
as-is IA was broad and shallow. The breadth was rather due to features creeping over time.
Revised IA, depicting content categories and primary, secondary and tertiary navigation.
INTERACTION DESIGN:
RESPONSIVE BEHAVIOR:
Based on the content and how it fluidly fits on the grid, breakpoints were defined. Each template/unique screen was documented in terms of the responsiveness across different footprints.
DESIGN (AFTER):
