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    The Treefort is a small, custom crush winery in Sonoma (CA) with a deep-rooted belief in keeping wine young, fun, and accessible for all palates.… Read More
    The Treefort is a small, custom crush winery in Sonoma (CA) with a deep-rooted belief in keeping wine young, fun, and accessible for all palates. For the launch of their new product, the Cabernet Sauvignon Subterra, they asked Visual Metrics to develop a bespoke microsite able to reflect wine’s name and to emphasise its dark and bold positioning. Based on the obscure and esoteric design of the bottle, realised by Auston Design Group, the Subterra mirosite provides an interactive introduction to the story of this wine. The concept resulted in the development of a visually exciting and bold website providing various forms of brand exploration with full e-commerce shopping functionalities. Read Less
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