A collaboration with Bob Sheard/Fresh Britain for Levi's. Brand vision (Brand meaning/Product meaning) of 'Authentic Expression' developed by Fresh Britain. A new typographic visual language by Studio.Build. Working with the team at Fresh Britain to align, and reinforce the brand vision of 'Authenticity' we developed a typeface informed and constructed using the Levi's arcuate (see first image below). Project originally completed in 2013.

Client — Fresh Britain/Levi's, UK/USA