Fresh Britain/Levi's - Authentic Expression
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    A collaboration with Bob Sheard/Fresh Britain for Levi's. Brand vision (Brand meaning/Product meaning) of 'Authentic Expression' developed by Fre… Read More
    A collaboration with Bob Sheard/Fresh Britain for Levi's. Brand vision (Brand meaning/Product meaning) of 'Authentic Expression' developed by Fresh Britain. A new typographic visual language by Build. Read Less
    Published:
Fresh Britain (UK) / Levi's (USA) - Authentic Expression

A collaboration with Bob Sheard/Fresh Britain for Levi's. Brand vision (Brand meaning/Product meaning) of 'Authentic Expression' developed by Fresh Britain. A new typographic visual language by Studio.Build. Working with the team at Fresh Britain to align, and reinforce the brand vision of 'Authenticity' we developed a typeface informed and constructed using the Levi's arcuate (see first image below). Project originally completed in 2013.

Client — Fresh Britain/Levi's, UK/USA
Design — Studio.Build​