With Absa as the new sponsor of the Springboks and the 2011 Rugby World Cup happening in the same year, the timing was perfect for Absa to release a commemorative Springbok Credit Card so that cardholders could show their support for the Boks. A promo element ran alongside the campaign which gave Springbok fans a chance to Join the Team at Rugby World Cup 2011. This 360° campaign helped Absa acquire in excess of 20 000 new cards.