For the target group 50+, who suffer from a decreasing brain performance, Goginkgo is a functional food, with health benefits for the brain and body, without the medical atmosphere in contrast to its competitors.
The product is the result of a contest held by Husumer Mineralbrunnen. I had to create a concept and the design for functional food with a distinct USP, market positioning and target group.
Goginkgo did not win the contest, but was awarded for outstanding concept.
