PlusPlus - TV Channel Branding
Brief—
Design a brand new identity for a new Ukrainian children’s TV channel, Western European in outlook, with a nod to Ukrainian/Soviet culture and history.
Design a brand new identity for a new Ukrainian children’s TV channel, Western European in outlook, with a nod to Ukrainian/Soviet culture and history.
Audience—
Children and young families.
Children and young families.
Response—
Working with an amazing Russian illustrator introduced to us by the client, we collaboratively developed a set of infinitely changeable family characters, designed to be the heroes of the channel. We proposed and developed a fun and engaging set of teasers and indents, which were produced for us by specialist character-animation studio Animade. We also developed a custom typeface for all on-air and off-air communications, and comprehensive on-air and off-air guidelines were produced enabling the client to apply its branding consistently across all channels, so maintaining the strong PlusPlus brand look.
Working with an amazing Russian illustrator introduced to us by the client, we collaboratively developed a set of infinitely changeable family characters, designed to be the heroes of the channel. We proposed and developed a fun and engaging set of teasers and indents, which were produced for us by specialist character-animation studio Animade. We also developed a custom typeface for all on-air and off-air communications, and comprehensive on-air and off-air guidelines were produced enabling the client to apply its branding consistently across all channels, so maintaining the strong PlusPlus brand look.
Result—
The channel has enjoyed a positive response to the branding. People have embraced the channel and the character families created for it. The channel rebrand garnered a lot of international design press. By hiring an international studio rather than a local agency the PlusPlus brand felt it helped the channel proudly stand apart from their competitors, which typically have a distinctly localised style.
The channel has enjoyed a positive response to the branding. People have embraced the channel and the character families created for it. The channel rebrand garnered a lot of international design press. By hiring an international studio rather than a local agency the PlusPlus brand felt it helped the channel proudly stand apart from their competitors, which typically have a distinctly localised style.
Client — 1+1 Ukraine
