Mezza Lebanese Kitchen
BRAND, COLLATERAL, AND INTERIOR DESIGN
Mezza Lebanese Restaurant Group
Brief / Summary of Work
Form:Media had the pleasure of developing a brand new identity for one of Halifax’s most respected restaurants: Mezza Lebanese Kitchen. Building on the restaurant’s reputation for authentic Lebanese cuisine, Form:Media designed a highly distinctive identity that paid homage to the restaurant’s middle eastern roots. Drawing on the parallel strokes in Arabic calligraphy, our designer crafted the wordmark from an original hand drawing to emphasize the restaurant’s emphasis on homemade recipes and authentic ingredients.
Form:Media was responsible for taking the identity and carrying it through all aspects of the restaurant’s operation—from the in-house graphics and signage to all forms of collateral, including menus, uniforms, napkins and bags.
Participating Members and Roles
Creative Direction and Project Management: John deWolf
Lead Design: Yulia Semenova
Brand Specialist: Iain MacLeod
Linocut illustration: Vladimir Zimakov
Client: Peter and Tony Nahas