Mezza Lebanese Kitchen Branded Environment
Mezza Lebanese Kitchen
BRAND, COLLATERAL, AND INTERIOR DESIGN

Client name
Mezza Lebanese Restaurant Group

Brief / Summary of Work
As sister companies, Form:Media and Ekistics combined forces to develop a new brand and built environment for one of Halifax’s most respected restaurants: Mezza Lebanese Kitchen. Building on the restaurant’s reputation for authentic Lebanese cuisine, Form:Media designed a highly distinctive identity that paid homage to the restaurant’s middle eastern roots. The calligraphy-based logo was crafted by hand to emphasize the restaurant’s emphasis on homemade recipes and authentic ingredients. Form:Media was responsible for taking the identity and carrying it through all aspects of the restaurant’s operation—from the in-house graphics and signage to all forms of collateral, including menus, uniforms, napkins and bags

Form:Media also worked side-by-side with Ekistics, who were responsible for every aspect of the built environment—from the preparation of construction drawings to the fabrication of components and overall management of the construction process.  

Despite a highly aggressive timeline, the newest Mezza Lebanese Kitchen opened on schedule to a very enthusiastic response in Halifax’s Scotia Square Food Court

Participating Members and Roles
Project Management: John deWolf (Brand), Chris Crawford (Interior Design)
Creative Direction: John deWolf
Lead Architect: Chris Crawford
Lead Designer: Yulia Semenova
Senior Designer: Luke Stover
Brand Specialist:  Iain MacLeod
Intern Architect: Thomas Evans, Rebecca MacKenzie
Graphic Design: Cassy Collins, Vish Purgass
Linocut illustration: Vladimir Zimakov
Photography: Beth Dunham
Client: Peter and Tony Nahas

Redgees / Canadian Regional Design Awards 2015 / Atlantic Canada finalist
Logos ("Best in category" and "Honourable mention")
Campaigns ("Best in category")
Mezza Lebanese Kitchen Branded Environment
24
1563
0
Published:

Mezza Lebanese Kitchen Branded Environment

Brand and built environment for one of Halifax’s most respected restaurants: Mezza Lebanese Kitchen.
24
1563
0
Published:

Tools