The project is executed as part of the work
in the company "Deloboy Express"
http://dex.ru/design/portfolio/annual_reports/NLMK_14/
The author ideas / design: Stepan Agafonov
Art direction: Alfiya Iskhakova
in the company "Deloboy Express"
http://dex.ru/design/portfolio/annual_reports/NLMK_14/
The author ideas / design: Stepan Agafonov
Art direction: Alfiya Iskhakova
Annual report of OJSC "NLMK", one of the largest steel companies, is designed to perform several functions: to inform, to demonstrate the effectiveness of governance and business models, play imaginary part. For convenience of work with information the annual report is available in the form of three volumes, pamphlets, reflecting the core activities of the company. Working on the design concept, we were also guided by the principle that the most effective presentation of information, striving for its clear organization, ease of perception and visual clarity of presentation.
The concept — topic continuous spiral development, solving tasks and transition to a qualitatively new level. The completion of the capital-intensive phase of modernization of the company — the successful achievement of a new level.
The idea is revealed through visual imagery, where pictures show the branch objects at different levels.The theme is supported by other design elements.
Thus, successfully moving from one level to another, the company demonstrates the correctness of the chosen strategy, leading to leadership.
The concept — topic continuous spiral development, solving tasks and transition to a qualitatively new level. The completion of the capital-intensive phase of modernization of the company — the successful achievement of a new level.
The idea is revealed through visual imagery, where pictures show the branch objects at different levels.The theme is supported by other design elements.
Thus, successfully moving from one level to another, the company demonstrates the correctness of the chosen strategy, leading to leadership.
