The Marketing team at OML brainstormed through days and finally came up with a social media campaign called the - Weekender Withdrawal. The idea was to prep the target audience for the anuual Musical Festival - NH7 Weekender but in the most fun way. For this we created specific creatives and did a parody on disease posters wherein few selected popular Indian Comedians and Musicians came on board and posed for these posters. It basically highlighted how the audience is now suffering from Weekender Withdrawal since its over, and they needed help. This way we laid the groundwork for the next big surprise.
These posts were extensively shared across all social media channels garnering a lot of curiosity towards what was coming next. We then introduced the - Weekender Withdrawal Therapy Kit.
The kit offered a speedy treatment for the Weekender fans by sharing small small reminders of the festival.
A Lantern, a bubble blower, a poster and ofcourse the buntings, all packed in one quirky kit with a prescription.a
Instagram posts on the Therapy Kit.
The Kit was sent exclusively to some selected musicians, artists and associates of OML in the likes of Elle India, Grazia, Grazia, AIB, Sameer Kulavoor, (and one amazingly crazy fan) and many such others.
