It has been two years, and I finally decided to re-visit this project. I challenged myself to redesign this project giving it a fresh new look and resolving some of the major design challenges I originally faced.
Final Boss’ target audience ranges from 15 to 30 year old males and females. This allowed me to create a brand with a bold and colorful video game theme. As a gamer, in order to complete most games, you are often tasked with defeating a Final Boss at the end of the road. The culmination of this epic quest often rewards the player with loot, or items that are highly valuable. This is the thought behind this brand, allowing users to acquire precious items or loot that is rarely available in other sites. You are the player, you choose your weapon, you defeat the Final Boss
