We were asked to develop a new sports wear brand for latinamerica from the name onwards. After meeting a few times with our client and going trough several lists of names we determined that something short would be ideal so we decided to go with the GO4, a name that implies both the phrase "Go Forth" and "Go for it". 
 
This short name would be work as a simple but strong graphic and it's english language phonetics would be appealing to the latinamerican market giving the sense that it is an established brand. 
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Go4 Active Wear
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634
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Go4 Active Wear

Development for sport wear brand
26
634
2
Published:

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