‘Let thy food be thy medicine and thy medicine by thy food’
Hippocrates 360-240 B.C.
Since Hippocrates time our approach to treating illness has changed. Today doctors receive little if no training in nutrition and modern medicine revolves around ‘a pill for every ill’. Your body has an innate capacity to heal itself, it is a great machine and it knows how to look after itself. However, just like a car needs fuel your body needs nutrients, but with nutritionally-depleted foods, chemical additives and our tendency to rely upon pharmaceutical drugs to treat what’s wrong with our malnourished bodies, it’s no wonder that modern society is getting sicker. Or’ provides a natural and healthy alternative to modern medicine. Highlighting the negative side effects of ‘a pill for every ill’, it encourages the use of orthomolecular medicine to cure illness in the body. With mega dosages of nutrients you can provide your body with what it needs to function at its best and cure any illness. Optimum nutrition is the future of medicine.
"FoodMatters Documentary Reference"
This project was designed for the LSAD Graduate Show and was also shortlisted for the IDI Graduate Design Awards 2014. It consists of Eco-Smart Packaging and two books, one which highlights the negative effects of medicine and one that provides alternatives to curing illnesses as serious as depression with the use of natural, organic foods and megadoses of vitamins and minerals.