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    We developed a brand called Sochi Olympic Park to unite all the Olympic venues by one big idea "Playground for the Active Life". Significant work… Read More
    We developed a brand called Sochi Olympic Park to unite all the Olympic venues by one big idea "Playground for the Active Life". Significant work creating the brand’s strategy and positioning allowed us to make a strong graphic and emotional image that we use in all communications, including the corporate identity, navigation, marketing instruments, souvenirs and product lines. Nowadays the park is actively developing, becoming a new center of attraction for people from all over the country. The brand’s architecture enables the Park to build a common visual solution for the entire line of the Olympic legacy facilities, which is based on unique and recognizable architectural forms of the park. Eight subbrands are united into a common system with stylistically homogeneous logos, each of them with its own unique color. For the convenience of visitors, we combined all hotels located within the park in one and named it the Sochi Hotel City. It inherits the Sochi Olympic Park’s graphical features based on the idea of planning and overlaying layers of support. Sochi Hotel City consists of four quarters. Each of them has its own index, which corresponds to its position relative to the cardinal points. We solved the problems connecting between the various quarters by developing an easy navigation based on beautiful infographics and maps. Read Less
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We developed a brand called Sochi Olympic Park to unite all the Olympic venues by one big idea "Playground for the Active Life". Significant work creating the brand’s strategy and positioning allowed us to make a strong graphic and emotional image that we use in all communications, including the corporate identity, navigation, marketing instruments, souvenirs and product lines. Nowadays the park is actively developing, becoming a new center of attraction for people from all over the country.
The brand’s architecture enables the Park to build a common visual solution for the entire line of the Olympic legacy facilities, which is based on unique and recognizable architectural forms of the park. Eight subbrands are united into a common system with stylistically homogeneous logos, each of them with its own unique color.