We developed a brand called Sochi Olympic Park to unite all the Olympic venues by one big idea "Playground for the Active Life". Significant work creating the brand’s strategy and positioning allowed us to make a strong graphic and emotional image that we use in all communications, including the corporate identity, navigation, marketing instruments, souvenirs and product lines. Nowadays the park is actively developing, becoming a new center of attraction for people from all over the country.
The brand’s architecture enables the Park to build a common visual solution for the entire line of the Olympic legacy facilities, which is based on unique and recognizable architectural forms of the park. Eight subbrands are united into a common system with stylistically homogeneous logos, each of them with its own unique color.