BRANDING:
The Logo for the campaign went through many iterations before the finalized version. The colour, type and overall shape of the logo had to appeal and grab the attention of the target demographic, which are men and women between the ages of 20-45 dog owners with an income between $25,000-$100,000. The overall shape is a close crop of a canines buttock converted into an “R”. The eye-catchy green Pantone 376 to symbolize being environmentally conscientious as well as being. The type is Kari Pro Regular was chosen because of its bold script characteristics that complimented the logo quite well.
SPIRIT WEAR:
Serious consideration for the application of the logo were taken to really justify its use. The campaign doesn’t call for stationery or other corporate uses. Instead, it needed an activist approach with brand and building and concept awareness. T-shirts and buttons help get the brand recognized and used as a tool for possible fundraising ability if needed.
CLEAN UP KIT:
One of the solutions to the problem was this adoption care package. A means of a preventative measures by taking away any excuse dog owners may have for not picking up after their dogs. It comes with the necessary items and information to safely pick up the mess and discard it properly.
WEBSITE LANDING:
The website is designed to quickly inform the public of the environmental and health risks that not cleaning up after their dog may have as well as informing them on how to safely discard the matter. The site also educates the public what is going on as far as research and possible uses of canine fecal matter. The visual style ties into the Infographic to keep brand recognition and consistency. Simplistic visual aids are utilized to aid in quickly take in information without being distracted.
The slides are designed to give quick tidbits of information that discuss more about the bacteria commonly found in canine feces. Where as the rest of the situation page, informs how they get transmitted to other animals or people and why landfills are not the best place to discard your dogs feces.
The slides are designed to give quick tidbits of information that discuss more about the bacteria commonly found in canine feces. Where as the rest of the situation page, informs how they get transmitted to other animals or people and why landfills are not the best place to discard your dogs feces.
WEBSITE SUBSEQUENT PAGES:
The other pages of the website are designed to educate how to safely clean and discard the waste, what new research is revealing about the future of dog poop being recycled into manure or as a renewable energy source. The remaining page is designed to gain support for the campaign to continue to inform and possibly have dog owners help petition the city for new innovative ways to discard or recycle canine waste.
Mock-Up:
This mock-up is to show how the site would look within the frame of a laptop. I chose the laptop because the target demographic are busy on the go professionals that work and conduct business on the go.
INFOGRAPHIC:
The infographic is designed to be part of the adoption gift package and pinned to the wall. The visuals are designed to aid the gestation of information. Keeping brand recognition the corporate colours and similar art style as the logo are used. It has a visual narrative of what is wrong to the solution and the possibilities of future use of canine feces.
