context
In 2015, Viva Credit - a company that offers quick loans for people with small income,
needed an instant print campaign.
In 2015, Viva Credit - a company that offers quick loans for people with small income,
needed an instant print campaign.
IDEA
We observed that many Romanians ar proud and does not admit that they need money when is the case or an emergency. The concept of the campaign was built around the "sour grapes" situations. Many of these invented reasons - which are trying to explain why you do not need something which you actually do - are in fact elaborated "blah-blah-blah-s". We find some funny ones, and reveal the little lies beneath.
We observed that many Romanians ar proud and does not admit that they need money when is the case or an emergency. The concept of the campaign was built around the "sour grapes" situations. Many of these invented reasons - which are trying to explain why you do not need something which you actually do - are in fact elaborated "blah-blah-blah-s". We find some funny ones, and reveal the little lies beneath.
"Blah-blah-blah... / How much money do you need?" (Bla, bla, bla.../De cati bani ai nevoie?)
was the line which makes you admit that you need the money.
And Viva Credit is here to help.
was the line which makes you admit that you need the money.
And Viva Credit is here to help.
print
Art Direction: Andrei Besliu
Copywriters: Rafaela Beldie, Andrei Besliu
Illustrtations: ID-Works (gettyimages.com)Copywriters: Rafaela Beldie, Andrei Besliu
Creative Director: Serban Alexandrescu
Agency: Headvertising
"I don't fix my teeth, in principle. I place great value on honesty,
and it seems to me that it is more honest to people to know me as I am, with faults.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
and it seems to me that it is more honest to people to know me as I am, with faults.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
"I don't need a smartphone. I was thinking about it a lot, and it seems just a fad to me.
And also, I would have nothing to do with it.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
And also, I would have nothing to do with it.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
OOH
"My fridge has broken, but who needs it? It's bad for vitamins, anyway.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
/ Blah, blah, blah... how much money do you need? VIVA Credit"
"When I go to the seaside, I really like to cook all day, just like at home.
I like it more than going to a restaurant.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
I like it more than going to a restaurant.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
"I don't install air conditioning even it's 40 degrees all summer,
I can handle with a fan and I can take a shower if I'm hot.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
I can handle with a fan and I can take a shower if I'm hot.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
"My neighbor flooded me again, but I'm not going to whitewash.
The stain looks like a rose and it even started to smell interesting.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
The stain looks like a rose and it even started to smell interesting.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
direct mail
"This year we won't go on vacation. We could very well find relaxation and nature in the city park.
Also, we have the advantage that is free.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
Also, we have the advantage that is free.
/ Blah, blah, blah... how much money do you need? VIVA Credit"
t-shirts
Front:
I don't need a new smartphone. I was thinking about it a lot, and it seems just a fad to me.
And also, I would have nothing to do with it.
Back:
Blah, blah, blah... how much money do you need? VIVA Credit"
I don't need a new smartphone. I was thinking about it a lot, and it seems just a fad to me.
And also, I would have nothing to do with it.
Back:
Blah, blah, blah... how much money do you need? VIVA Credit"
