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    Mosaiccon is a company which is managing the entire process of creating online video content, from concept to production, from distribution to tr… Read More
    Mosaiccon is a company which is managing the entire process of creating online video content, from concept to production, from distribution to tracking its performance. It is a platform which allows creatives, video makers and publishers to work together with a common goal – making videos for the web. The icon represents a mosaic of tiles that together form the “M” of Mosaicoon. The use of the RGB colors (red, green, blue) built immediate link with the world of video entertainment. The colorful tiles are not static but in an absolutely new and modern way they move within the “M” icon and in this way they give freedom of play and expression to the brand. The idea, in fact, is to create a logo “alive”, able to change and evolve with the platform. Read Less
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Mosaicoon
Brand Identity
 
 
Mosaiccon is a company which is managing the entire process of creating online video content, from concept to production, from distribution to tracking its performance. It is a platform which allows creatives, video makers and publishers to work together with a common goal –  making videos for the web. The icon represents a mosaic of tiles that together form the “M” of Mosaicoon. The use of the RGB colors (red, green, blue) built immediate link with the world of video entertainment. The colorful tiles are not static but in an absolutely new and modern way they move within the “M” icon and in this way they give freedom of play and expression to the brand. The idea, in fact, is to create a logo “alive”, able to change and evolve with the platform.
 
Mosaiccon è una società che gestisce l'intero processo di creazione video per l'online, dall’ideazione alla produzione, dalla distribuzione al tracciamento delle sue performance. Una piattaforma che consente a creativi, video maker e publisher di lavorare insieme con un obiettivo comune – la realizzazione di video per il web. L’icona raffigura un mosaico di tessere che, insieme, formano la M di Mosaicoon. L’utilizzo dei colori RGB (red, green, blue) costruiscono un link immediato con il mondo del video entertainment. Le tessere colorate non sono statiche ma, in modo assolutamente nuovo e moderno, si muovono all’interno del contenitore M, e danno libertà di gioco e di espressione al brand. L’idea, infatti, è di creare un logo “vivo”, capace di mutare ed evolvere insieme alla piattaforma.
 
* Il logo rappresentato non costituisce il logo ufficiale della società ma rappresenta una mera proposta creativa realizzata per l’azienda e da quest’ultima non accettata.
All works © Luca Fontana 2016.
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