LOGO: EQUITIVA
Equitiva is a technology company working with F&B and Retail businesses to improve revenues and productivity. Its main product line is intelligent self-service kiosks that can upsell and enhance revenues for F&B.
The client requested a flat, modern and simple design that incorporated the colour blue. The final logo design shows a kiosk screen (in black) with blue lines cutting through to form an E and Q. The screen symbol (in black) can be seen as rising up above a second screen behind it (in blue) - alluding to Equitiva's cutting edge technology (above others) as well as its ability to help its clients elevate their business performance and potential. The screen symbol not only relates to the current product line (kiosks), but also to Equitiva's overall technology focus as it expands to other products in future.
Equitiva is a technology company working with F&B and Retail businesses to improve revenues and productivity. Its main product line is intelligent self-service kiosks that can upsell and enhance revenues for F&B.
The client requested a flat, modern and simple design that incorporated the colour blue. The final logo design shows a kiosk screen (in black) with blue lines cutting through to form an E and Q. The screen symbol (in black) can be seen as rising up above a second screen behind it (in blue) - alluding to Equitiva's cutting edge technology (above others) as well as its ability to help its clients elevate their business performance and potential. The screen symbol not only relates to the current product line (kiosks), but also to Equitiva's overall technology focus as it expands to other products in future.
