The new logo is a modern reinterpretation of the old apple symbol. Immediately visible is the green checkmark which represents ‘reliability’ and ‘trust’. Furthermore the logomark consists of two colored shapes representing a respectful and welcoming handshake. The shapes can also be seen as a ‘chain-link’, symbolizing Argenta's approach to security and its commitment to reliable financial advice. Lastly, the nature of the financial industry is depicted in the symbol as an ongoing ‘cycle of transactions’.