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TATOU
‘All of us’
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BRIEF
Develop an identity and system for a new cultural communications agency, catering specifically to ethnicities within New Zealand i.e. Maori, Pacific Island and Asian. This new agency creates unique, effective and relevant communications that resonate on a more personal level, helping to effect social change.
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CONCEPT
A vertical word mark takes it's conception from reference to Māori pou whenua or totem poles. 
Pou whenua tell a story about cultural heritage in New Zealand. The people (tāngata) and the land (whenua). The wordmark is completely symmetrical - read from both sides equally. Unity and equality in communication.





Credits.
Creative Director. Nathan Chambers
Senior Designer. Sam Cox
Photographer. Luke Harvey

www.tatou.nz

www.485design.co.nz/work

Axis Awards
Identity
Finalist
 
Tātou. ID.
2618
45604
159
Published:

Tātou. ID.

TĀTOU. Meaning ‘all of us’ or ‘we including you’. The Brief and Strategy. To develop an identity and system for a new cultural communications a Read More
2618
45604
159
Published:

Creative Fields

Copyright Info

Attribution, Non-commercial

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