BMO Harris Realtor Mortgage Social Campaign
Client: BMO Harris
Role: Art Director, Lead Creative

BMO Harris wanted to use social media to reach to real estate professionals across their service area with the goal of forming lasting partnerships with their mortgage bankers. A two-pronged approach was taken between Facebook and LinkedIn with record engagement seen on LinkedIn. BMO Harris made the list of Most Engaged FinServ Sponsored Updates on LinkedIn during the week of June 15th, 2015.
LinkedIn ad
Facebook Link ad
Facebook boosted post
Print ads were also developed to tie in with the campaign. These used a fresh approach from the normal ads seen in trade magazines and focused on other perfect pairs to illustrate the relationship between BMO Harris mortgage bankers and their real estate professionals.

BMO Harris Realtor Mortgage Social Campaign
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BMO Harris Realtor Mortgage Social Campaign

Campaign targeting real estate professionals that ran on social media and in trade publications. Realtors were encouraged to work with BMO Harris Read More
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