THE BRIEF
Yes Captain was commissioned by the Australian Footbal League to create digital fan engagement for 5 clubs in just 30 days. The creative output was massive - equalling over 1 kilometre of digital signage, across two seating levels, at three of Australia’s biggest sporting stadiums.
Employing a range of techniques, including traditional hand drawn animation, 3D character animation, motion graphics, and 3D elements, Yes Captain brought to life pre-game excitement, key in-game moments, plus a swag of team mascots including a running and barking Bulldog, a flying Captain Carlton, a boxing Kangaroo, and a screeching Geelong Cat, in what is the largest digital screen content in Australia.
yescaptain.net
CREDITS
Client: AFL
Studio: Yes Captain
Creative Director: James Cowen
Concept Designer: Sacha Bryning
2D Character Animators: Canaan Mendelsohn, Vikki Ong
3D Character Animator: Charles Ewart
Motion Designers: Simon Burgin, Andrew Montague, Jeremy Mansford, James Cowen, Chris Northey
Client: AFL
Studio: Yes Captain
Creative Director: James Cowen
Concept Designer: Sacha Bryning
2D Character Animators: Canaan Mendelsohn, Vikki Ong
3D Character Animator: Charles Ewart
Motion Designers: Simon Burgin, Andrew Montague, Jeremy Mansford, James Cowen, Chris Northey
