PENGUIN DESIGN AWARDS
Freakonomics
Design a book cover that reflects the themes of Freakonomics. It needs to hint at the
very broad range of topics the book covers, conveying that the Freakonomics way of
seeing the world is at the heart of everything we see and do.
Whilst reading the book, I had made notes on visual references which would
possibly work as graphic devices. These references were then applied to my design.