Widgets & Stone created a lookbook for Mannington Commercial to use at Neocon in 2015. Since the company makes all kinds of flooring products – carpet, LVT, resilient sheet and more – the creative team decided to unify the book around the theme of what inspired the new products. Writer Caleb Ludwick coined the headline “The Pattern of Place” and Design Director Mandy Meredith created spreads showing inspiration and final results. With Dotson Commercial’s lovely photography, the oversize (10" x 13") booklet showcases the products nicely.

Creative Direction & Design: Mandy Meredith; Writing: Caleb Ludwick; Photography: Dotson Commercial.