Medspire is a company based in Warsaw, focused on fields of innovative IT technologies and medical health. It primarily deals with designing and production of their own devices which helps to improve their patients health by monitoring, reminding and educating them on their therapy.
In our solution we’ve focused on representing name in the form of characteristic monogram. We've created sign with „soaring” graphic form. It is modern and dynamic, abstract in a way, but it can be easily read as monogram. Important aspect is that logo should work flawlessly in medical as well as in technological contexts. Branding is complemented by color palette which doesn’t escape far from conventional solutions but still adds needed character to it.