My role: Digital Senior Project Manager, EURO RSCG C&O
All the brands of the LVMH group opened the doors of their workshops, studios and wine warehouses to their customers during a two days European event to show the famous but secret know-how of luxury products conception and realization.
This event was promoted across all channels (above & below the line) and a dedicated website enabled the participants to book there invitation online.
This event was promoted across all channels (above & below the line) and a dedicated website enabled the participants to book there invitation online.
Exclusive preview and live video content was served on the Facebook page before and during the event.
For this project, I worked with all the expertise which makes Euro RSCG one of the leader communication agencies: audiovisual content production, event, press relations, e-Influence.
The event was broadcasted on TV and on the radio and will take place again in 2013.
Website: www.lesjournéesparticulières.fr
Facebook page: www.facebook.com/lvmh
