Step into the Garden
By building an environment out of fresh produce and assembling an inviting nature scene, the audience is forced to reconsider food as something more than simply a consumable, but as an adventure within nature. Carl Warner has proven the effectiveness of this method, and drawing on his work for inspiration was only natural. The pathway draws the reader into the image and makes an unconscious invitation in the mind of the audience.
Sweet Catastrophe
The juxtaposition of menacing landscapes of impending or just-passed catastrophe with sugar and candy inverts the typical response to sweets, creating a sense of foreboding to advertise for a children’s dentistry office. The ads are formatted for billboards and magazines and draw their inspiration from the works of Carl Warner.
