In this project, the brief is to do branding for a chosen business, which including logos and the relevant products such as menu, name cards, wrappers, apron, truck, ect.
By combining Vegetables and Edgy, the mobile food business is named as Vedgy. The name can tell this is an organic based food business and it was for vegetarians.Therefore the chosen colors are as followed by the idea of health and nature: Brown, Green and Orange. And the relevant images are decided to be geometrically edged.
Colors associated meanings
Brown: simplicity, reliability, health, friendliness
Green: nature, energy, harmony, freshness, environment
Orange: success, fun, enjoyment, heat, happiness, creativity
