LG Seafood Aquarium
LG Seafood Aquarium Case VDO
LG Seafood Aquarium Presentation Board
To launch LG Solar-Dom with its selling point: “The new microwave that can cook food faster.”.
We create robotic-seafood in multiple varieties that you can cook in our microwave.
We selected one of the biggest department stores in South East Asia as the scene for our creative solution. This fish tank is located within the food court. We let Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swim like real fish in a tank inside the food court.With the headline - “Ready to eat. LG Solar-Dom cooks food 4 times faster.” This clearly demonstrated our idea that the LG Solar-Dom can cook food faster so it’s like taking fresh fish out of a tank and eating it right away.
The electronic section within the department store saw 60% increase in consumer inquiries.
The Outdoor Advert titled SEAFOOD AQUARIUM was done by Y&R Thailand advertising agency for product: LG Solar-Dom Microwave Oven (brand: LG) in Thailand. It was released in the Jun 2011.
We selected one of the biggest department stores in South East Asia as the scene for our creative solution. This fish tank is located within the food court. We let Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swim like real fish in a tank inside the food court.With the headline - “Ready to eat. LG Solar-Dom cooks food 4 times faster.” This clearly demonstrated our idea that the LG Solar-Dom can cook food faster so it’s like taking fresh fish out of a tank and eating it right away.
The electronic section within the department store saw 60% increase in consumer inquiries.
The Outdoor Advert titled SEAFOOD AQUARIUM was done by Y&R Thailand advertising agency for product: LG Solar-Dom Microwave Oven (brand: LG) in Thailand. It was released in the Jun 2011.
Awards Winning :
2011
Won Gold in Non-Traditional Media Awards (First Gold in Thailand) / Cannes Lions Awards 2011,
Won Gold Outdoor / Cannes Lions Awards 2011,
Won Gold Outdoor & Ambience / Adman Awards 2011,
Finalist Outdoor / Adfest Awards 2011,
Shortlist Outdoor / Spike Asia Awards 2011,
Shortlist Outdoor / Adstar Awards 2011,
