A personal brand within the lending industry
The Lending Journal was the first web project I worked on, and serves as a turning point in my career. Designed as my personal brand within the lending industry (and a way to showcase my public speaking and presentation design), the final project consisted of a full plate of collateral - web site, business cards, letterhead, slide templates etc. The site and design gained some nationwide attention within the industry for it's simplicity and ease of use.