Nielsen Prizm 2015
Segment 01: Upper Crust
Segment 03: Movers & Shakers
 
 
Segment 04: Young Digerati
Segment 05: Country Squires
Segment 07: Money & Brains
Segment 13: Upward Bound
Segment 14: Kids & Cul-de-sacs
Segment 18: Mayberry-ville
Segment 19: American Dreams
Segment 21: Cosmopolitans
Segment 22: Middleburg Management
Segment 30: Pools & Patios
Segment 33: City Startups
Segment 35: Urban Achievers
Segment 46: Heartlanders
Segment 52: Simple Pleasures
Segment 64: Family Thrifts
Nielsen Prizm 2015
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Nielsen Prizm 2015

Designed and illustrated 66 segment icons for PRIZM, Nielsens Demographic product highlighting varios segments across the US.
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Creative Fields