Being covered by OCBC Travelwise travel insurance is crucial to a stress-free holiday. We wanted to remind our fans of this in a fun and non-alarmist way, so we sent one of their suitcases on a trip around the world. His name was Luggy and this lost bag went on all kinds of adventures his owner could have had, had they been insured.
PHASE 1: FINDING LUGGY
Before discussing the risks of travelling with our fans, we wanted first to fire up their wanderlust. How? We brought Luggy to popular cities around the world and encouraged fans to guess where he had been.
Before discussing the risks of travelling with our fans, we wanted first to fire up their wanderlust. How? We brought Luggy to popular cities around the world and encouraged fans to guess where he had been.
PHASE 2: LUGGY TRAVEL LESSONS
Finally, it was time to talk about staying safe on the go. Who was in a better position to provide some mean advice than our swift-footed Luggy? We packed simple travelling and claims advice into branded content while on the ground, a Luggy mascot publicised irresistible offers.
Finally, it was time to talk about staying safe on the go. Who was in a better position to provide some mean advice than our swift-footed Luggy? We packed simple travelling and claims advice into branded content while on the ground, a Luggy mascot publicised irresistible offers.
CREDITS
Copywriter: Zee Yeo
Copywriter: Zee Yeo
Art Director: Isa Gondran
Art Director: Melissa Kwee
Agency: VML Qais
Client: OCBC Bank
Art Director: Melissa Kwee
Agency: VML Qais
Client: OCBC Bank
