Secret Guide To Fabulous: Season 2 is a half-hour DIY series on Logo TV starring a panel of experts in fashion, entertaining, fitness and design.
Keyart + Integrated Media Campaign
Logo TV wanted the season two promo and media campaign to reinvent the overall tone from the previous year’s and clearly convey what the show was about in an engaging way. I was asked to come up with a new promo tagline, art direct the photoshoot, and design the keyart, print ad and digital rich media banner. The result was playful messaging and friendly visuals for an overall tone that is bold and sophisticated.