Jessica Straw's profile

Secret Guide To Fabulous: Season 2 / Media Campaign

Secret Guide To Fabulous: Season 2 is a half-hour DIY series on Logo TV starring a panel of experts in fashion, entertaining, fitness and design. 
Keyart + Integrated Media Campaign

Logo TV wanted the season two promo and media campaign to reinvent the overall tone from the previous year’s and clearly convey what the show was about in an engaging way. I was asked to come up with a new promo tagline, art direct the photoshoot, and design the keyart, print ad and digital rich media banner. The result was playful messaging and friendly visuals for an overall tone that is bold and sophisticated.
Secret Guide To Fabulous: Season 2 / Media Campaign
Published:

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Secret Guide To Fabulous: Season 2 / Media Campaign

Keyart + Integrated Media Campaign for Logo TV

Published: