Nivea Mega Tin

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NIVEA Turkey's new offline campaign involved product placement in several shopping malls in Istanbul. They placed a giant transparent NIVEA creme tin filled with mini creme tins inside of it. As Nivea's interactive agency, our brief was to continue to create buzz in Facebook after the success of our last application. So we created a scenario based on this offline marketing scenario. In our application, we asked NIVEA Turkey Facebook fans to try and guess how many mini creme boxes there were inside the so-called 'Mega Tin'. By guessing the number of mini cremes, fans could win prizes.

To give some clue to users, we created an HTML5 360-degree box in the application with the same ratio as the offline one. To create a greater connection, we also integrated MSTag (Microsoft Tag) into our application, printing MSTag on the physical giant box so that Facebook fans could get gather a special code with their smartphones to use in our application and increase their number of guesses. In the development phase, we took advantage of Facebook's social opportunities. Fans had five guesses by default, but they could earn more. Through game invitations, we gave people five more guesses per invitation that was accepted by their friends. Optional Wall posts created a buzz effect about the Mega Tin application on the Facebook platform and gave people a one-time chance to earn three more guesses.