Year: 2014.
Company: DECATHLON - B'TWIN.
15 years after having launched the b'twin - the versatile bike who gave the name to the Decathlon's cycles brand, we worked to write a new story to this bike.
The challenge of this project was to modified deeply the new bike, keeping the DNA of the historical one. Thanks to all customers feedbacks for over a decade, we had strong inputs to match to theirs expectations.
The components were integrated in the frame, as much as possible like the rear shock absorber, the cables, or folding stem.
Using plastic covers parts, the costumers can choose and change easily the color of his own bike directly in the stores.
What makes this concept unique....
One bike, thousand possibilities...
15 years after having launched the b'twin - the versatile bike that gave its name to the Decathlon's cycles brand.
Introverted, extroverted, trendsetter... your bike will match your own style.
