155 Clarence Street. A creative hub at the centre of the CBD.
Brief.
Target creative companies to take up occupancy on six vacant floors of this renovated Art Deco-inspired building.
Solution.
We asked prospective companies to ‘imagine’ what life could be like setting up shop at 155 Clarence Street.
In designing the logo — we reference the numerous floors of the building and in turn the multiple attributes of companies that would potentially call 155 Clarence home.
A whole suite of accompanying creative followed - A website, eDMs, street hoardings, post card Direct Mailers, brochures and sales documents.
Result.
All floors were leased.
Postcard Direct Mailers
Hoarding design
Direct Mailers
Outdoor advertising
