HERE&NOW
HEREAFTER
SERENGETEE - SHARING YOUR ADVENTURE
The temporary experience campaign designed for SERENGETEE aims to connect the young brand with its audience via the sharing of personal stories and a common love for travel and adventure. Through the campaign, the audience will also get to know the regions and causes which the brand donates back to. HERE&NOW represents a personal encounter with the brand at the pop-up, whereas HEREAFTER establishes the continuous relationship and connection even upon the exit of the temporary structure.